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"Your Online Advertising Partner"
VOL. CLXII No. 67,985
What is Google AdWords "Pay-Per-Click" (PPC) Advertising?" It is an advertising method that displays your ads to potential customers who are searching for products or services, like yours.
This is considered the "hottest" lead available in the advertising world as it enables you to target those new customers at the exact moment they are online searching. Specific "phrases" and "keywords" are carefully selected by us to trigger your ads to them.
We provide you with concise performance data needed to maximize your ROI.
PPC advertising on mobile devices such as smartphones & tablets is rapidly becoming one of the best tools for reaching people on-the-go.
The greatest part about PPC advertising is the ability to target and choose your precise audience and the type of devices you want your ads to appear on.
Mobile ads can appear on Google search results, on content websites, apps and video using a variety of text, image, interactive, rich-media & video ads. .
Target your audience with brilliant, rich-media, image display or video ads. Contextual advertising allows you to choose what sites and times your ads are displayed.
You can choose demographics as defined as their "interests", "age", "location" or as simple as a particular website you'd like your ads to appear on.
If branding is your objective, we can setup a successful campaign and zero in on your future customers.
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Remarketing also known as Retargeting allows you to reach the visitors to your website who did not fill out your form or make a purchase. They’re like “the fish that got away”. However, we have a clever way of getting those “fish” back.
We are going to chase them all over the internet with your ads and your offers. This will keep your brand in front of them and convert them into purchasers of your products or services. Remarketing ads have historically higher click-through rates and conversions due to their constant showing.
Suppose you have an online store and you sell T-Shirts, and your results tell you that 15% of the people who visit your online store buy a T-Shirt and 85% don’t. It’s that 85% of “the fish that got away” that we are going after.
Google AdWords Remarketing keeps track of those people and lets you advertise your T-Shirt ads to them as they search or browse other sites that are unrelated to yours.
We simply add a piece of code (sometimes called a 'snippet' or ‘tag’) to your specific website pages that match your specific products. For example, if you sell “T-Shirts” we put a code on that page to remarket people who were interested in T-Shirts. If you also sell “pants” we put a code on that page for those interested in pants.
With these codes we create remarketing lists that we can use to get those “fish” back. We can now target people who looked at shirts and people who looked at pants anywhere they are online.
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